In recent years, social media has become more than just a space for entertainment or following celebrity news; it has become a platform for influence and taking action. One of the phenomena that has recently generated considerable controversy is the campaign to unfollow celebrities, which has taken various forms across the Arab world and the world at large. What is the secret behind this campaign? And why is the number of participants increasing day by day?

✦ The Beginning with the Dubai Gang
The first wave of the campaign began with what became known as the Dubai Gang.

The story began after accusations against Shero, Nareen Beauty's brother, and the family's subsequent silence.

This stance sparked widespread public outrage, and many called for unfollowing Nareen, Sherine, Sidra, and Bisan Ismail.

Over time, the campaign transformed from a personal issue to a broader cause, as the public linked it to the responsibility of influencers to stand in solidarity with humanitarian causes, most notably Palestine.

✦ The Boycott Campaign for Gaza
As events in Gaza intensified, a widespread campaign emerged on social media calling for unfollowing and blocking celebrities who were silent or biased.

This wave wasn't limited to the Arab world, but also included global celebrities.

Millions of participants launched hashtags demanding that celebrities be held accountable for their stances or silence.

The campaign reflected the power of the masses when they unite, and how a simple decision like "unfollowing" can become a powerful message of pressure.

✦ "Together to Save Future Generations" in Morocco
In Morocco, the campaign took on a social and awareness-raising dimension with the slogan "Together to Save Future Generations."

These calls focused on the dangers of excessive fascination with celebrities.

They warned of the impact of glamorous images and luxurious lifestyles on the awareness of teenagers.

The goal was deeper than a boycott, as those behind it sought to promote critical thinking rather than blindly believing in the trappings of fame.

✦ Why do people participate in these campaigns?
The reasons for the spread of the idea of "unfollowing" are numerous, most notably:

Digital awareness: Following is no longer just a like, but rather direct support for the influencer.

The Power of Public Pressure: A decrease in follower count immediately impacts an influencer's popularity and commercial value.

Ethical Message: Many believe that celebrities bear a social responsibility, and their silence on major issues is unacceptable.

✦ Between Support and Criticism
Despite the spread of these campaigns, they have sparked controversy:

Supporters see them as a peaceful and effective pressure tool.

While others consider them a form of collective bullying.